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Search engine optimization or SEO is the art of placing your website in the first few pages of a search engine for a strategically defined set of keywords. In simple words SEO helps your website appear on the first page of a search engine like Google, when someone searches for your product or service.

Why SEO?

Major search engines command over 400 million searches everyday, day after day. A well designed Search engine optimization(SEO) program helps you get this piece of the pie, which you might be losing otherwise to your competition.

SEO offers a much better return on investment than other traditional forms of internet marketing like banner campaigns and email marketing.

Search Engine Optimization helps you capture targeted traffic... people who are already looking for the product or service you offer.

Search Engine Optimization by an efficient SEO Company is a long term and permanent answer to your traffic woes. Once a website has been optimized for search engines it can stay at the top for long periods of time.

Our Search engine optimization methodology includes:

1. Website Review

To rank on Google or any other search engine, a site needs to be indexed first. Hence, the first step in the process of search engine optimization is to ensure that your site pages can be crawled and indexed by the search engine spiders. In this step we analyze your code and identify possible spider stoppers in a website. These may include broken links, missing tags, complicated link structure and other subtle factors that may have been overlooked when the site was designed.

2. Goal Analysis

Why are you indulging in SEO services? What do you expect to gain from your SEO campaign? Do you have practical search engine ranking targets that you would like to achieve?

It is important to have goals clearly defined in an SEO campaign. These goals can be in terms of an increase in revenue from organic search engine traffic, increase in ROI, increase in traffic or just rankings for branding. We listen to you and understand your goals during this stage of the SEO process. Keeping your goals in perspective, we customize and present the best SEO strategy possible given the time-frame, resources and other practical constraints.

3. Competition Analysis

This step involves studying what your competition is doing. Websites of competitors, which have undergone search engine optimization, offer valuable keyword and optimization insights. Analyzing an already optimized site allows us to determine their lead over your site with regards to rankings. We can also determine SEO optimization techniques being employed and the segments being targeted actively on search engines. After this step, we will be able to tell you exactly what your competitor is doing and what you should do to beat them on search engines.

4. Keyword Identification

Many online businesses, despite having great search engine rankings, either do not get enough traffic to their site or do not convert enough visitors. A major reason for this is because the keywords that they are targeting may not be the keywords that are being searched for on the search engines. Keyword identification is a very important part of search engine optimization and includes researching keywords that will not only get great traffic but are also most relevant to your business.

5. On Page Optimization

This step in the process of SEO involves the actual optimization of your web pages. Here, pages will be optimized with regards to tags, link structures, images, body text, and other visible and invisible parts.

6. Building Incoming Links

Good incoming links are often the difference between good rankings and great rankings. Our link building campaigns are well planned according to your site's requirements and your budget, so that you get the maximum out of them. Incoming links can be reciprocal links or one way links from directories, articles and news releases. Our link popularity campaigns are human powered and completely manual.

7. Search Engine Submissions

Manual Submissions to search engines and directories is a process often referred as search engine submissions. Many advertise a quick and simple software or service which helps submit to over 1000 engines for a few dollars, but few tell you that it is the top 10 engines that command over 85% of the internet's search engine traffic.
Our search engine optimization campaign involves systematic submissions, done manually, to the top search engines and directories. Further, we use XML sitemaps that are now supported by major search engines like Google & Yahoo.

8. Analysis and Tweaking

Search engine optimization is a long-term solution to your traffic woes. Our comprehensive seo services involve continuous fine tuning of the website based on traffic trends and ranking trends. Search engines often change their algorithms... We tweak your website to compensate of the changes, hence enabling you to stay on top.